Do not match it. A price war between two kids ends with both of them working for almost nothing and neither of them gaining a customer. Somebody who leaves over two dollars was never loyal and will leave the other kid the same way. Compete on showing up when you said you would and on the second sale, which is where small service businesses are actually won.
The instinct is to go lower, and it is the one move that guarantees everybody loses.
A price war between two kids has exactly one ending. They undercut you, you undercut them, and a few rounds later you are both doing the same work for almost nothing while the customers enjoy their cheap lawns. Neither of you has more customers than you started with and both of you are earning less.
Look at what would actually be lost. A customer who leaves over two dollars was never loyal, and they will leave the other kid over two dollars in a month when somebody cheaper turns up. That is not a customer, it is a person shopping, and chasing them costs more than keeping them is worth.
Compete on the things price cannot copy. Turning up when you said you would. Doing the edges as well as the middle. Sending a message when you are running late. Remembering that one customer wants the clippings bagged. A cheaper kid who forgets a Saturday loses a customer permanently, and that customer usually comes back to whoever was reliable.
The second sale is where this is really settled. Anyone can win a first job with a low number. Nobody wins a fourth job that way.
There is another option that sounds strange and works. Talk to them. Two kids doing the same thing in the same neighborhood can split streets, hand each other overflow, and cover for each other when one is away. Andre and the rival in the book run into a version of this, and the outcome is the thing the whole book is arguing for: an open hand fills faster than a closed fist.
Being busy is also its own answer. If your Saturdays are full at your price, the other kid's number is not your problem.
Five questions about age, budget, time, and what they actually like doing. Four matched ideas at the end, free, with no email needed to see them.
Take the quizA kid who cuts, edges, and cleans up usually starts between $25 and $40. Professionals charge about $30 to $85 a visit, and a young founder starting below that is being paid less for being unproven, not for being young.
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What should a kid charge to mow a lawn?Ten people who already know them, one prepared sentence, and an easy way for each of them to say no.
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How does a kid find their first customer?Less than almost anyone expects, and for a lot of these ideas the honest answer is nothing until somebody has already said yes to a price.
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How much money does a kid need to start a business?Earlier than most people think, as long as the business matches what the kid can actually handle. The limit is rarely age itself.
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What age can a kid start a business?A program from Founder's Best Friend. Built for kids 8 to 18 who want something of their own.