Topic

Repeat Business

Turning one sale into a customer who comes back.

The second sale to the same person is worth more than the first and costs less to get.

The first sale takes convincing. The second takes remembering their name and showing up when you said you would. Most kids chase new customers because new feels like progress, while the customer they already have is sitting right there, ready to buy again.

A business with ten regulars is steadier than one with fifty strangers, and considerably less exhausting for a twelve year old.

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See which business fits your kid

Five questions about age, budget, time, and what they actually like doing. Four matched ideas at the end, free.

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Young Founder

A program from Founder's Best Friend. Built for kids 8 to 18 who want something of their own.

Young Founder, 2026