Question

My kid only has two customers and will not ask for more, what do I do?

The short answer

Usually they do want more customers and do not know what to say, which is a script problem rather than a confidence problem. Give them one prepared sentence and one easier target, a referral from somebody who already likes them, and most of the wall comes down. Asking on their behalf is the one move that guarantees it never gets easier.

Not sure where to start? Four fitted ideas in two minutes.

Start with what is already true. Two customers means two people said yes to your kid, which is two more than most people ever get. The willingness question is settled. What is left is a specific and very ordinary fear.

Ask a kid why they have not asked anyone else and you will usually get a shrug. Press gently and it turns into something more useful: they do not know how to start the sentence. The dread is not about the person, it is about the four seconds before the person answers. That is a script problem, and scripts can be practiced at the kitchen table.

The sentence is three parts and nothing else. What they do, what it costs, when they could do it. I clean out cars. Twenty five dollars, inside and out. I could do yours Saturday morning. Said out loud five times, it stops feeling strange, and most of the fear was the not knowing.

Then make the first ask an easy one. Cold approaching a stranger is the hardest version of this and nobody should start there. The easiest version is asking a happy customer whether they know one other person who might want it. That question is asked of somebody who already likes them, which makes it the cheapest reps available.

Give them a number rather than a goal. Get more customers is not actionable and produces nothing. Ask five people this week is a task with an end, and it can be finished on a Tuesday.

Have them count the no answers on purpose. Ten no answers is not ten failures, it is information about the price or the offer, and a kid who has never heard a no has not asked enough people. Keeping a tally turns rejection into a number, which is a great deal easier to carry than a feeling.

The one thing to avoid is doing it for them. Mentioning it to a neighbor yourself, or sending the text from your phone, gets a customer and removes the rep. You have then proven that you can sell your kid's service, which was never the question.

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A kid who cuts, edges, and cleans up usually starts between $25 and $40. Professionals charge about $30 to $85 a visit, and a young founder starting below that is being paid less for being unproven, not for being young.

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Less than almost anyone expects, and for a lot of these ideas the honest answer is nothing until somebody has already said yes to a price.

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Earlier than most people think, as long as the business matches what the kid can actually handle. The limit is rarely age itself.

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Young Founder

A program from Founder's Best Friend. Built for kids 8 to 18 who want something of their own.

Young Founder, 2026